Sunday, August 18, 2019

George Wells :: essays research papers

Amanda Sullivan   Ã‚  Ã‚  Ã‚  Ã‚  Herbert George Wells was born in 1866, in Bromley Kent. He was born into a poor family. His career as an author was fostered by an unfortunate accident as a child. He broke both of his legs and spent the mandatory rest period reading every book he could find. Wells was awarded a school scholarship and furthered his education at the normal school of science in London (discovering authors). It was at the normal school that Wells came under the wing of the famous biologist Thomas H Huxley. Wells was clearly influenced by his studies at the normal school and his interest in Biology (geocities.com). After graduating Wells wrote a biology test book and began submitting fiction to various magazines. Wells’s critical and popular reputation rests primarily on his early work of science fiction.   Ã‚  Ã‚  Ã‚  Ã‚  H G Wells gained fame with his first major work The Time Machine in 1895. Soon after the publication of this book, Wells followed with The Island of Dr.Moreau in 1985, The invisible man in 1897, and perhaps his most famous work The war of the worlds in 1898.(Science fiction stories) . These works were enormously popular at the time they appeared, most of them are acknowledged classics of the genre witch continued to be widely read and adapted into the other media (gale research). Wells’s science fiction is also noted for its sophisticated,satire of the author’s own culture and times (geocitites.com). Over the years Wells became concerned with the fate of human society in a world where technology and scientific study were advancing at a rapid pace. For a period of time he was a member of the Fabian Society, which was a group of social philosophers in London (geocities.com). Wells’s later works became less science fiction and more social critique. The accuracy of the science in His works has often been called into question. It is rumored that Wells and the French novelist Jules Verne actually criticized each other’s writings. Wells believed that â€Å"Verne couldn’t write his was out of a paper sack†, and Verne accused Wells of having â€Å"Scientifically implausible ideas† (geocities.com). The science may not be accurate, but the adventure and philosophy in his book makes Wells’s early science fiction fun and fascinating to read. Wells is best known as one of the progenitors of modern science fiction. His pioneering works in this genre foretold such development as chemical warfare, atomic weapons, and world wars (geocities.

Saturday, August 17, 2019

Psychology, Theology, and Spirtuality by Mark R. McMinn Essay

Through this book written by Mark R. Mcminn his purpose has outlined for the readers the differences between the three overlapping principles of Psychology, Theology and Spirituality. This is a good book that is made special by the author for Christian counsellors, students and pastors to clearly understand the definitions of those three principles.   The book is merely about speaking to those people who are pursuing their active integration of faith, psychology and theology. It discusses classic Christianity and the application to our everyday problem. The value of this book lies in its ability to outline issues to the readers and make them think thoroughly when pondering on potential relationship between disciplines. The book is also considered catalytic in function. The first chapter deals with religion in the counselling office. Here the character of Jill is exposed and her dilemma deals with her awareness of her depression and at the same time overwhelmed with feelings of guilt and inadequacy. She knows that she really need help but worries in finding the right counselor since she is recognizing that her choice could have profound implications on her spiritual life. (Mc.Minn, 1996, p.3) From the counsellor’s perception, different viewpoints are given. Jill’s depression is worsened by her silly religious ideas and she juts need logical and clear thinking about the world according to Counsellor A while Counsellor B is more of interest in listening to Jill and he empathize with her regarding religious values because he believes that Jill needs a supportive companion to learn more in relating to others and herself. Lastly Counsellor C tells Jill about guilt and depression where he helps Jill find areas of sin in her life and admit those mistakes to later on repent and ask God’s forgiveness.    The next chapters discusses Psychological and Spiritual Health, and that in one way or another the two must go hand in hand in order to gain peace of mind. The power of prayer is also implicated on Chapter 3 as well as the Scripture in Chapter 4. The next chapters 5, 6, and 7 is about sins that we made how to have a good confession and later on achieve forgiveness. For in chapter 8, redemption spiritually is really at hand by going hand in hand with the lessons that the readers will get from the book’s chapters.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Religion can be discussed in therapy but the power of change is found in therapeutic relationship. (McMinn, 1996, p.3)This is a book about counselling and techniques and it focuses on the problems we face in the counselling office. This is more of a help for Christian Counsellors and researchers unite around certain key questions and perspective that may result to an increasingly effective and relevant interventions. Reference McMinn, Mark R. (1996). Psychology, theology, and spirituality in Christian counseling. Wheaton, IL: Tyndale House Publishers.

Friday, August 16, 2019

Reaping the Whirlwind Essay

Fighting human rights is a long and complicated process and â€Å"Reaping the Whirlwind† by Robert J. Norwell is a classical work, in which the author traces the development of human rights movement in one of the cities of American South – Tuskegee, Alabama, specially concentrating on the rights of black-skinned community. The book gathers unique aspects of this region, as well as attempts to link them to national and global human rights development. Norwell is perhaps the best person to write such a book as he is a native of Alabama and holds a PhD degree on history. Norwell takes the reader from 1880-s to 1960-s, telling the story of Tuskegee Institute and it’s principal Booker T. Washington (1856-1915). Tuskegee appeared to be an outstanding example of human rights development. The local Afro-American community appeared to be educated and professional enough to promote their interests, including the ones in education, to overcome the position of conservative white officials. Norwell pays attention to both successes and disappointments of human rights movement in Tuskegee. The key idea of the book, is that in Tuskegee the black population managed to realize their own idea of harmony with the white Americans. In the later chapters Norwell concentrates on further development of the situation and describes how reality stepped away from accommodationalist views of Washington. Those ideas, which have been created in a small closed society were adapted by the rest and became essential for the whole nation. Human rights were won not only by legal and judicial means but also by persuasion, harsh disputes and even fighting opened violence. The book demonstrates how declared rights of African Americans gradually became factual and true. The first edition of the book ended in 1960, however in later editions Norwell updated the last chapter and briefly told of the latest development of human rights on the South from 1960-s until now. Norwell supposes, that Washington’s care of Afro-American activists created a base for human rights to flourish after World War II, because he managed to prepare enough leaders for the movement. Finally he concludes, that Washington should be more likely called a father of human rights movement than DuBois. In total the book is well written and quite easy to read. It is written for both those, who are interested in the subject and those, who require professional knowledge in the field of human rights development of the South. The book gives a picture of real struggles around human rights, which are often different from romantism of martin Luther.

Thursday, August 15, 2019

Marketing and Product

1. On the Basics: a. We have asserted that marketing is really the strategic idea of ‘connectedness’ with customers. From the perspective of your final project company, identify and discuss how your company connects with its customers – select from either the marketing concept or the selling concept. Be sure to define each concept and be detailed in your response. A: Marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. customer focus and value are the path to sales and profits) The marketing concept is a customer-centered sense and responds philosophy. (The job is to find the right products for your customers. ) My project company Samsung took the marketing concept and connect with its customers. Samsung chooses to concern more about customers’ need and invent products that solve customers’ problems rather than make it and sell it. Before inventing cellphone products it will do a lot of surveys and experiment to find out what problems exist and concerned seriously in modern world.Activities like free gift and sample-with-purchase, free experiencing and considerate after-selling service are good ways of finding what customer want and asking for feedbacks. Not only can these marketing strategies collect data and examples for its study, but also can build a strong relationship with current and potential customers. Besides that Samsung also develop a system of contacting with customers, which uses cell phones and email. By emailing and texting customer what new products are and asking their ideas about them helps improve products and make products more customer-orientated. . Referring to your project company provide a well-developed characterization of your market segment and your target market. i. Identify the most urgent issue necessary for you to penetrate or protect your desired market space. Mark et Segmentation: Target Customers: Urgent issue: The most urgent issue is to differentiate this smartphone from other smartphone of other brands by marketing. There are many smartphones in the market and the most competitive one is the iphone5 from Apple.These two smartphone have similar function and both have good reputation in repairing skins. To market the serum from Lauder we have to stress its function of giving you the most attractive function such as Pop up play and Face Zoom which Apple doesn’t have. c. Lastly, concisely address each of the following central positioning questions pertaining to your project company/brand: i. What position, if any, do you already have in the prospect’s mind? Here I list some of the competitive offerings Full range of service after selling Apple 9. 0 Nokia 7. Motorola7. 5 HTC 7. 0 Sharp6. 5 ZTE6. 0 Quality of product The branches of product ii. What position do you want to own? With a strong brand advantage and the luxuriant Apple store, Apple now is still the brightness star in people’s mind. But what I am going to do is to give customers more space to experience our product when they come to Samsung store . I aim to own the first place. iii. What companies must be outgunned if you are to establish or maintain that position? From my point of view, Motorola would be the first one to be outgunned.The reason is that: 2. On the Marketing Mix: Discuss the strengths and weaknesses of your company’s marketing mix and offer strategic recommendations on how the company should handle the most burning marketing problem/opportunity impacting the strategic performance of the ‘mix’. Consider shaping your answer with the 5Cs in mind Strengths: Lauder has diversified marketing strategies from retailing stores to TV commercials to spas. It present the product in many dimensions and gives consumer a full and impressive understand of the product.Weakness: Most of Estee Lauder’s retail stores are owned by the company. Lauder doesn’t want to cooperate with other retailers in order to keep their image of high-end. However, marketing the serum means you have to highly exposed your product to the public and remind them there’s always this choice for them and they have easy access to the product. Solutions: The burning marketing problem is galaxy does not have a strong differentiated position from other brands and not impressive to cosumers. Firstly, we should think of customer solution.By launching ad campaign in which stress the function of the product and list features that other cellphones don’t have, we are actually telling consumers that the extra benefits they can get from choosing this cellphone. Besides that we can set up experience lounge in some shopping malls for people to try the product out as well as teaching them how to use it to achieve the best effect. Secondly, we focus on customer cost. To some people who have never used it before they might not want to spend that much money in trying a new product.So when we are launching this product we can offer discount or selling as a package to lower the price so that more potential customer will be willing to have a try. Fourthly, we can promote the communication. By establishing two-way communication can really strengthen the tight with consumers. Why many brands are forgettable is because they don’t have a strong connection with consumers. By contacting consumers with email and message we can always expose them in the information of the products which increase the chance of them choosing the product. 3. On Consumer Buying Behavior: a.Referring to your company, describe a scenario of your typical customer using the buyer decision process when considering purchasing your company’s product/service. Use the language from our readings. i. Consider pulling from your database research offered in our library workshop to authenticate how your customers behave in you r market environment. b. Additionally, from the criteria that influence the rate of adoption, in what area does your company/product excel and what area does your company/product require attention to strengthen the adoption process? Be detailed in your response. . First we have Need Recognition. The buyer recognizes a problem or need of the cellphone by talking to a friend of watching an ad. Second, he will do Information Search. Ads are from commercial sources-controlled by marketers. He may also find information from personal sources, public sources and experiential sources. By watching ads or listening to the advice of a close friend or trying the samples she will get the information about the cellphones. Third, we have Evaluation of Alternatives. He will evaluate alternatives with calculations and logical thinking.By taking each attribute into consideration and compare different cellphones he finds out that cellphones from Samsung will satisfied his need with the functions galax y has. Fourth, he will make the Purchase Decision. After ranking brands and forming purchase intention, he is about to buy the cellphone. Now if attitudes of others also points to buying it and there’s no unexpected situational factors like worsening economy or dropping price of competitors, he will by the rather expensive cellphone form Samsung. Last but not least there’s Postpurchase Behavior.He will feel either satisfied or unsatisfied with the galaxy,which is the gap between the expectations and the product’s perceived performance. b. EXCEL Relative advantage: 4. 8† Super Amoled HD display Pebble blue or marble white Battery: 2,100mAh (wireless charging optional extra) Camera: 8MP rear; 1. 9 MP front S-Beam High speed file transfer via NFC and WiFi Direct, between two phones touched together, operating at up to 300Mbps. Smart Stay The phone tracks your eyes, so as long as you’re looking at it, the display won’t dim or turn off.What Needs to be STRENGTHEN? the purpose of the current market situation, the major brands of mobile phone chain (such as Suning, Gome, etc. ) occupies a large market, so we are faced with considerable pressure. According to the market potential, the Guangdong market level of consumption analysis, consumer groups, after all, is limited, so we have a unique service to impress potential customers. d out the differences. 4. On Branding and the Product Lifecycle: a. Referring to your company, identify the one major strength and weakness of the brand. i.What are your recommendations to strengthen the competitiveness and equity of the brand? ii. Identify at what stage your brand falls within the product lifecycle model. What is required for you to ensure that the customer remains eternally ‘connected’ to your brand? a. Strength: Samsung has sufficient fund for inventing so it’s able to apply high-tech into their products, which makes it a sell point to the customers because nowad ays everyone likes new technology. What’s more, when inventing the product Samsung will have so many test before they finally launch the product so the product is definitely safe.Weakness:The four-nuclei graphics card needs large amount of electricity The outer skin is easily getting old because of its material i. To increase competitiveness and equity of the brand first we need to think about the brand positioning Marketers need to position the brand clearly in the target customers’ mind. I will position the brand at the highest level which is on strong beliefs and values. By launching ad campaigns we deliver the concept that the serum form Estee Lauder is more than a serum, it’s a lifestyle you choose. â€Å"To be fabulous and healthy everyday gives you the confident to face every challenge. I would also establish a mission for the brand and a vision of what the brand must be and do. Through the promise the serum deliver to buyers we can strongly impress the buyers with the features, benefits and experience. Second, I will introduce line extensions. Redesigning the form, color and size of the screen we can easily change the image of this old product in consumers mind. The Samsung cellphone old outfit is no longer suitable for modern consumers because it was designed long time ago and the main concept is to express its luxurious.Nowadays people want products which can present youth and energy. So changing the outer packing is necessary in delivering new message to the consumers. ii. The product falls on the maturity stage in which product’s sales growth slows and profits stabilized. In order to ensure the customers remain eternally ‘connected’ to the brand marketers should evolve to meet changing consumer needs. Modifying the Market- The company should try to increase consumption by finding new users and new market segment for its brands.The Vita-mineral Radiance Serum from Lauder is often adopted by women over 30 yea rs old for the special benefit in fighting wrinkles. But actually it is suitable for women over 20 years old because it can give them the healthy grow of skin and prevent early wrinkles. Modifying the product- Changing the characteristics such as features, style or funtion to attract new users and inspire more usage. The old funtions of the Samsung were designed in the 2000s’ and it’s too garish for young people. Some details are unnecessary and will mislead consumers that this is a product for mid-age people.By changing the cellphone to a more simple and portable style can really modify the image in people’s mind and attract younger consumers to buy it. Modifying the marketing mix- Improving sales by changing one or more marketing mix elements. The company can offer new or improved services to buyers. Distributing free, new samples and offering free tour to â€Å"Korea Tour† after purchasing the serum can really attract consumers to buy this old product. The company can offer a lower price after discount the product to increase the scale of sale.The company can also launch a better advertising campaign or use aggressive sales promotions. By redefining the product’s use and target customer, the company can launch ad campaign that highly stress the benefits this cellphone offer and help consumers notice their potential need. Company The analysis of the company allows for the evaluation of the company's objectives, strategy and capabilities. These areas indicate to an organization about the strength of the business model or whether there are areas for improvement, as well as how well an organization will fit with the external environment. 6] †¢ Goals & Objectives: An analysis on the mission of the business, the industry of the business and the stated goals required to achieve the mission. †¢ Position: An analysis on the Marketing strategy and the Marketing mix. †¢ Performance: An analysis on how effectively the b usiness is achieving their stated mission and goals. †¢ Product line: An analysis on the products manufactured by the business and how successful it will be in the market. [5] [edit] Competitors The competitor analysis takes into consideration the competitors position within the industry and the potential threat it may pose to other businesses.The main purpose of the competitor analysis is for businesses to analyze both the current and potential nature and capabilities of a competitor in order to be prepared against competition. The competitor analysis looks at the following criteria's: †¢ Identity competitors: Businesses must be able to identify competitors within their industry. Identification of whether competitors provide the same service/products to the same customer base will be useful is gaining knowledge on direct competitors.Both direct and indirect competitors must be identified, as well as potential competitors that may enter the market. †¢ Assessment of co mpetitors: The competitor analysis looks at competitor goals, mission, strategies and resources. This will allow for a thorough comparison on the goals and strategies of both competitors and organization. †¢ Predict future initiatives of competitors: An early insight into the potential activity of a competitor will help a company be prepared against competition. [6] [edit] Customers Customer analysis can be vast and complicated.Some of the important areas that a company analyzes includes:[5] †¢ Demographics †¢ Advertising most suitable for the demographic †¢ Market size and potential growth †¢ Customer wants and needs †¢ Motivation to buy the product †¢ Distribution channels (online, retail, wholesale, etc. ) †¢ Quantity and frequency of purchase †¢ Income level of customer [edit] Collaborators Collaborators are useful for businesses as they allow for an increase in the creation of ideas, as well as an increase in the likelihood of gainin g more business opportunities. 7] The following type of collaborators are: †¢ Agencies: Agencies are the middlemen of the business world. When businesses need a specific worker who specializes in the trade, they go to a recruitment agency. [8] †¢ Suppliers: Suppliers provide raw materials that are required to build products. There are 7 different types of Suppliers: Manufacturers, wholesalers, merchants, franchisors, importers and exporters, independent crafts people and drop shippers. Each category of suppliers can bring a different skill and experience to the company. 9] †¢ Distributors: Distributors are important as they are the ‘holding areas for inventory'. Distributors can help manage manufacturer relationships as well as handle vendor relationships. [10] †¢ Partnerships: Business partners would share assets and liabilities, allowing for a new source of capital and skills. [11] Businesses must be able to identify whether the collaborator has the capab ilities needed to help run the business as well as an analysis on the level of commitment needed for a collaborator-business relationship. [6] [edit] ClimateIn order to fully understand the business climate/environment there are usually many different factors that can affect a business, and if researched well it will contribute to a company that can respond well to change. An analysis on the climate is also known as the PEST analysis. The types of climate/environment firms have to analyse are: †¢ Political and regulatory environment: An Analysis of how active the government regulates the market with their policies and how it would affect the production, distribution and sale of the goods and services. Economic Environment: An Analysis of trends regarding macroeconomics, such as exchange rates and inflation rate, can prove to influence businesses. [5] †¢ Social/cultural environment: Interpreting the trends of society;[5] which includes the study of demographics, education, culture etc. †¢ Technological analysis: An analysis of technology will help improve on old routines and suggest for new methods in being more cost efficient. In order to stay competitive and gain an advantage over others, businesses must have sufficient knowledge on the technological advances

Wednesday, August 14, 2019

Communication in Health and Social Care Essay

Identify nine different reasons why people communicate and give an example for each reason. 1 to express there needs, to explain to people exactly what it is that they need and why. 2. `to share ideas – people learn from each other by sharing ideas this can help resolve a problem or situation. 3. to reassure – if people do not communicate they can feel unsure, it is important to diffuse rumours by communicating effectively with people so that they are sure of a situation, this will have a positive effect on morale. It is also important to re-assure people that you are listening and understand what they are saying. 4. to express feelings – to let people know if you are, happy, sad, angry or confused. It could be that you have mixed feeling or are unsure. 5. to share experiences – a work colleague could share an experience of a similar position/case that you are in/working on. 6. to ask questions – people don’t always give you the answers you need without you asking questions, you can ask open answer questions that require more than a yes or no answer. . socialise – this form of communication is usually relaxed, where you will talk socially to people about things that have happened in your week, or about a holiday or what is in the news. People will laugh and joke together. 8. to build relationships – through communication people get to know each other, there needs and build trust. 9. Information – to pass information between people Identify 5 ways communication can help you in your work and why 1. To enable service users to develop a relationship in which they feel confident to share there thoughts and feeling with you, they feel you are listening to their needs and understand their situation. 2. Effective communication prevents mis-understandings and people know exactly what is expected from them. 3. Supports the development of own needs and knowledge, by talking to work colleagues you can often gain from their knowledge and understanding. 4. Good communication ensures that you understand the needs of others and able you to get the right support plan in place. . to build trust amongst both work colleagues and service users Explain why it is important to observe an individual’s reactions (facial expressions, body language etc) when you are communicating with them Observing an individual’s reaction is important as it will give you an idea on whether the person is interested in the subject matter, if they are lying to cover a blunder, to see if there is a purpose t o the subject you are trying to discuss, to see if they understand, or you’re both understanding. If the person is hesitant to answer any questions, or make any comments or questions, he may be showing disagreement or just shy, then you need to coach them into talking. Facial expressions, will show you if they are feeling angry, body language can indicate that a person is adjitated or uncomfortable with a situation, or if they are relaxed and comfortable. Identify twelve barriers to effective communication Language Barrier, Hearing impairment, visual impairment, under the influence of alcohol or drugs, distractions i. e, noise, flashing light, Judgemental statements i. e. Don’t do it that way† or â€Å"your wrong†. Inappropriate language for the age of the person, Learning difficulties, ie ‘unable to read and write, shyness, attitude, people may not List eight ways you can reduce barriers to communication include sources of information and support services Give four examples of how you can check a person has understood what you have communicated? What do es the term ‘confidentiality mean? Give three examples of when confidential information may need to be passed on How do you seek advice regarding confidentiality When would you ask advice about confidentiality

Institution Affiliation Speech or Presentation Example | Topics and Well Written Essays - 500 words

Institution Affiliation - Speech or Presentation Example Of FIFO and LIFO, which method would result in the higher pretax income? Which would result in the higher EPS? FIFO would result in higher pre-tax income because it has higher gross profit. EPS is net income divided by average outstanding shares of common stock and hence higher pre-tax income results in higher net income given taxes is fixed percentage of income. This implies that FIFO would also result in higher EPS. 3. Of FIFO and LIFO, which method would result in the lower income tax expense? Explain, assuming a 35 percent average tax rate. LIFO method would result in lower income tax expense because it has lower pretax income. Comparison Assuming that other expenses are $2000 †¢ FIFO: $9600 - $2000 = $7600 à   35% of $7600 = $2660 †¢ LIFO: $9080 - $2000 = $7080 à   35% of $7080 = $2478 4. Of FIFO and LIFO, which method would produce the more favorable cash flow? Explain. FIFO method would produce the more favourable cash flow because it has higher total ending balanc e. Problem 2: Reading Publically Available Financial Statements

Tuesday, August 13, 2019

Dementia training for carer and family Essay Example | Topics and Well Written Essays - 2000 words

Dementia training for carer and family - Essay Example The second category comprises of evident challenges in the performance of personal activities that define an individual’s life. The third category is an evident mood change or alterations in one’s personality a factor that adversely affects interpersonal functioning. Many cases of dementia have been described as irreversible hence, patients suffering from dementia need proper management of the condition. One of the leading causes of dementia is the debilitating effect of the Alzheimer disease which triggers the deterioration of different body systems. Other causes of dementia include Down’s syndrome, vascular dementia and Lewy body diseases. The chances of developing dementia are remarkably higher in old age although aging is not a contributor to its development. Research has revealed that people of over 65 years are more vulnerable to developing dementia. This paper will discuss certain critical aspects of dementia training for carer and family. The current service provision to patients suffering from dementia depends on the stage of the condition. Dementia progresses in three stages with the initial stage being characterized by anxiety, confusion, agitation and stress. The middle stage of dementia has features such as increased distress, aggressiveness, frustration, and forgetfulness. The final stage denotes the completely debilitated state which is defined by memory loss in continence, uncontrolled weight loss, cognitive in deficiency, and finally the loss of speech. There is evidence that, the prevalence of dementia has sold in the recent years, but there is a lack of evidence of adequate intervention strategies. The health care system and the social service unit have failed to give dementia the expected priority. There are an estimated 560,000 people likely to develop dementia in the United Kingdom. Research reveals that the numbers of people developing dementia are likely to increase in the future. There is a